At Symphony Textiles UK Ltd, we are committed to protecting and respecting your privacy whenever we collect process, or store personal information about you. The General Data Protection Regulation (GDPR) becoming law on 25 May 2018 sets out the privacy rights for individuals and provides a strict framework within which commercial organizations can legally operate. This new law won’t alter how we use information about you, but it will make it easier for you to know your many rights regarding your personal data.
WHAT INFORMATION DO WE COLLECT ABOUT YOU?
We obtain information directly from you when you order products from us, register for an online account, sign up for our electronic communications or ask to receive our catalogues. This information may include your name, gender, date of birth, billing/delivery address, and order history, email, and telephone number. We may also keep a record of information shared with us if you contact us by post or telephone and if you voluntarily choose to complete customer surveys, provide us with feedback or participate in our prize draws and competitions.
HOW DO WE USE THE INFORMATION WE COLLECT FROM YOU?
Most of the information we collect about you is to comply with our contractual obligations to you. Collecting your personal data during checkout when you buy from us using our website or by phone helps us to fulfill any orders you place with us, keep you informed about your order status, maintain, update and safeguard your account and respond efficiently to any future queries, refund requests or complaints you may have.
In addition, we may use information gathered when you place an order, sign up for electronic communications, browse our website or choose to receive our catalogues to provide you with information about products or services which we feel may interest you. This information allows us to meet our legitimate interests as a business in understanding you better and providing you with the highest levels of service. It tells us what products to talk to you about and stops us from wasting your time unnecessarily with offers and promotions that are unlikely to be of interest.
Information about your internet connection and browser, such as your IP address and the country and telephone code where your computer is located, is used to deliver the best possible web experience to you. It also lets us protect you – for example, by helping us to identify possible fraudulent logins from unexpected locations. Information such as this is stored as anonymized statistical data about our users’ browsing actions and patterns, and will not identify you as an individual.